Iqra Chaudhry Shiraz is working on well-being tourism. She is a highly motivated, self-driven professional with a mass communication background and working experience with SDGs (Sustainable development Goals) Academy. Ms.Iqra is passionately working on the Sustainable tourism in Pakistan initiative under the SDGs academy as a Sustainable tourism leader. She has led 3 Day conference on Sustainable tourism in Pakistan and SDGs at Swat.